While I was browsing through the advertisements I thought to myself that theses ads were not real because when reading the advert, they seemed to be a joke in what they portrayed. But when looking carefully at the pictures, they seemed to be real adverts used in the 50's and 60's to the public; e.g. They'Re Happy Because They Eat Lard which was issued by the Lard Information Council, which seemed surprising!
The other advert which is on smoking was with a man blowing smoke into a woman's face. This seemed to me that when a man blows smoke into a woman's face, the woman would be attracted to the man. This is shown by the woman looking interested at the man by smiling at him and the picture depicts the woman looking at the man's eyes, showing interest in what the man is doing. The smoking ads of today would usually tell a person of the negative effects of smoking.
Second Advertisement
The advert about Lard seems to me at that period of time, researchers thought that eating a tapeworm would help a person to become thinner as this would make this person be attractive. Although eating a tapeworm in the 50's and 60's seemed to be okay, but in present days, we know that eating a tapeworm will have devasting consequences to our body like malnutrition and brain damage. The advertisement today in the Weighless Books would show a person the proper way of how to lose weight by eating healthy and exercising regularly, and not eat a tapeworm which causes bad consequences.
These advertisments published in the 50's and 60's were inaccurate because researchers thought tapeworms were a helping tool to keep people thin but this not the case to modern research. With regards to smoking it is bad for a person's health as concluded by new research and that there is no quick solution to become thin or attract a person by smoking.
In the advertisement where they tell people that the family is happy because they eat lard, that cannot be true. I think the company who advertised that was only concerned in earning money because there is no way a person can be happy if he only eats lard.
ReplyDeleteThe ads from the 50's and 60's caused so much controversy. It's a good thing that they developed a Code of Standards for advertising. It lessens the offensive messages created by the media.
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